New Author Tips -- Book Promoting
Some good places to promote your book:
-bookstores -- book signings
-readings at the Library or at schools (colleges/universities)
-arts and book fairs
-meet store manager with a book in hand and your Media Kit
-introduce yourself; explain you are a local author and you would love to arrange a book signing in his/her store. ---make a point of selling yourself to the bookstore.
-once store has agreed, make sure it is properly advertised
-make certain bookstore orders enough copies for the event
-ask them to display the books near the registers for the week preceding the event
-write press releases and send them to local radio, TV stations, newspapers and newsletters.
-be sure to follow up the press release w/a phone call; talk it up, sell yourself, make certain someone is looking at it.
-create flyers or poster for the event. Ask bookstores to display them in the store
-if the store posts a schedule of events, make sure you are on it.
-at the event, have a prop (poster or stand up of your book’s cover)
-when all is done, make friends with the people in the bookstores